Online stores for marketplace sellers

Build your own online store. Stop losing 15–25% of every sale to marketplace fees.

Marketplace fees went up again in 2026. Keep Shopee, Tokopedia and TikTok Shop for new buyers. Sell to your repeat customers on your own website, with local payments, couriers and stock sync ready from day one.

yourbrand.co.id
Example storefront built by Logitron

One Rp250,000 order

On marketplace−Rp48,750
On your store−Rp1,750

We build and connect

Shopify
WooCommerce
Midtrans
Xendit
JNE
J&T Express
SiCepat
GoSend
Shopify
WooCommerce
Midtrans
Xendit
JNE
J&T Express
SiCepat
GoSend

The problem

Marketplace fees keep rising. Here's where your money goes.

Add free-shipping programs, processing fees and ads, and a big part of every order never reaches you.

10%

Shopee admin fee for fashion in 2026

Rp650k

New Tokopedia & TikTok Shop commission cap per item (was Rp40k)

ORDER RECEIPT

1 fashion item · Rp250,000 · Shopee

Admin fee (10%)−25,000
Free-shipping program (~4%)−10,000
Order processing fee−1,250
Ads & vouchers (~5%)−12,500
To marketplace−Rp48,750
Same order, your store (QRIS)−Rp1,750

Example only. Rates as of October 2026; yours depend on category and programs. Own-store figure excludes your marketing costs.

The fix

Keep the marketplace. Stop paying it for customers you already have.

Marketplaces are good at finding new buyers. But once someone has bought from you, there’s no reason to pay commission every time they come back.

STEP 1

New buyers find you

On Shopee, Tokopedia or TikTok Shop, like today.

STEP 2

You invite them to your store

With a package insert, a WhatsApp message or a members-only price.

STEP 3

They reorder on your website

No commission, and their contact is yours.

More margin on every repeat orderYour own customer list: phone, email, historyProtection from the next fee hike

How much could you save? Find out in one minute.

Enter your marketplace numbers. We'll show what you'd keep by moving some repeat orders to your own store.

Main marketplace

Estimated total fee stack: ~19,5% per sale

Repeat orders you could move to your store

You could keep

Rp54.000.000

more per year, with about 120 repeat orders a month coming straight to you.

Yearly savings by how many repeat orders you move

10%20%30%
Send me the full savings report

Estimate only. Includes ~1.5% payment fees and ~3% repeat-buyer marketing on your own store.

Our work

Stores we've built

Every brand sells differently, so every store is shaped around how its customers buy.

SHOPIFY

Pet supplies, large catalog

01
Pet supplies, large catalog storefront

Promotions, subscriptions and category navigation across hundreds of products.

WOOCOMMERCE

Bakery, content-led

02
Bakery, content-led storefront

Photography and story first, with same-day orders and nationwide delivery.

MAGENTO

Beauty, premium catalog

03
Beauty, premium catalog storefront

Filters, local currency and merchandising for a multi-market brand.

Proof beyond the pitch

Brands that built their own channel, and grew

Results published by Shopify from brands in Asia.

01

Libas · India · Fashion

Was marketplace-led. Launched its own store in 2019.

80% yearly growth

+24% order value

Read the case study →

02

SOÉJU · Japan · Fashion

Own store plus a membership program, run by 4 people.

3x online sales in 3 yrs

~3x repeat customers

Read the case study →

03

BONIA · Malaysia · Bags

Moved from Magento, opened stores for Singapore and Indonesia.

+20% online revenue

+25% site traffic / yr

Read the case study →

04

Cheak · Singapore · Activewear

Rebuilt its store, opened Malaysia, Hong Kong and Indonesia.

2 days to launch (was 1 week)

+20% traffic a month

Read the case study →

Source: Shopify customer stories. These brands are not Logitron clients.

What you get

Everything you need to sell on your own website

Your store, your brand

Designed around your products, fast on mobile.

Local payments

Bank transfer, QRIS, e-wallets, cards and paylater.

Delivery anywhere in Indonesia

Live courier rates and order tracking.

Stock in sync

One stock count across your store and marketplace shops.

Your customer list

Purchase history, WhatsApp and email follow-ups.

Clear reports

What sells, who buys again, and what each channel earns.

Your customers pay and receive orders the way they already do

Payments

Via Midtrans or Xendit

Midtrans
Xendit

Bank transfer

BCAMandiriBNIBRIPermataCIMBBSI

QRIS & e-wallets

QRISGoPayOVODANAShopeePayLinkAja

Cards, paylater & stores

VisaMastercardJCBKredivoAkulakuAlfamartIndomaret

Delivery

Live rates at checkout, tracking for your buyer

JNE
J&T Express
SiCepat
GoSend

Regular & economy

JNEJ&T ExpressSiCepatAnterAjaNinja XpressPOS Indonesia

Same-day & instant

GoSendGrabExpressLalamovePaxel

Cash on delivery

Through supported couriers

Live in 4–8 weeks. Here's how.

WEEK 1

1. Fee & catalog audit

We: map your fees, best-sellers and repeat buyers.

You: share your marketplace sales reports.

WEEKS 2–4

2. Design & build

We: pick the platform, design and build your store.

You: approve the design, send product photos.

WEEKS 4–6

3. Connect & test

We: set up payments, couriers, stock sync and tracking.

You: open a payment gateway account (we guide you).

WEEK 6 ONWARD

4. Launch & grow

We: launch to your existing buyers, report monthly.

You: pack and ship orders as usual.

Pick the package that fits where you are

Every package includes the store build, payments, couriers, stock sync, tracking and team training.

Launch

For brands with an in-house team to run the store.

Rp5 juta per launch

  • Store build & product migration
  • Payments, couriers, stock sync
  • Team training
  • 3 months support: fixes & questions
Talk to us
Recommended

Launch + Run

For brands that want us to keep the store running well.

Rp3 juta per month

+ Rp5 juta setup run

  • Everything in Launch
  • Ongoing priority support
  • Monthly store management: products, promos, updates
  • Conversion improvements & monthly report
  • Repeat-buyer campaigns (WhatsApp, email)
Get started

Launch + Grow

For brands that want more traffic and sales from the store.

Contact sales

  • Everything in Launch + Run
  • SEO
  • Google & Meta ads management
Contact sales

Platform subscription (e.g. Shopify), apps, payment fees and ad spend are paid directly by you. Not sure which one? Get a free fee audit →

Questions owners ask us

Do I have to leave Shopee or Tokopedia?

No. Keep them for new buyers. Your own store is for customers who already know you.

Who will visit my store?

Your existing buyers first, through package inserts, WhatsApp and members-only prices. The Grow package adds SEO and ads for new traffic.

How long does it take?

Most stores go live in 4–8 weeks, depending on catalog size and integrations.

Which platform will I get?

We recommend one after the audit. Most brands start on Shopify. WooCommerce suits brands already on WordPress. Magento suits large catalogs and complex pricing.

What other costs should I expect?

The platform subscription, any paid apps, payment fees and ad spend. As a guide, Midtrans' published rates are 0.7% for QRIS, Rp4,000 per bank transfer and 2.9% + Rp2,000 per card payment.

Do I need a team to run it?

With Launch, you need someone to handle orders and update products. With Run or Grow, we handle the store and marketing; you pack and ship.

Your marketplace brings the buyers. Your own store keeps them.

Get a free 30-minute fee audit. We'll show what you pay marketplaces today and how much you could keep.

Get my free fee audit

No commitment. No platform decision needed.