21x ROAS on e-commerce sales

Philips Water Solutions needed to accelerate e-commerce sales across three major Indonesian marketplaces: Shopee, Tokopedia, and Blibli. Each platform has its own ad system, algorithm, and buyer behavior, so a single generic campaign would underperform on at least two of the three.

The brand competed against both established water dispenser brands and cheaper unbranded alternatives. Standing out required more than discount promotions; it required reaching the right high-value buyers efficiently, not just anyone searching "water dispenser".

Philips needed a partner who could run Commerce Platform Ads (CPAS) skillfully across social, while simultaneously optimizing each individual marketplace storefront so paid traffic actually converted once it landed.

We ran CPAS (Commerce Platform Ads) campaigns on social platforms, directing high-intent traffic straight into Shopee, Tokopedia, and Blibli product listings. This closed the gap between social discovery and marketplace purchase, a step many campaigns lose buyers at.

In parallel, we optimized store performance on each platform individually: adjusting product titles and images for each marketplace search algorithm, refreshing promotional creative for flash-sale events (like Pay Day Sale), and ensuring pricing and voucher stacking was competitive without eroding margin.

We targeted high-value buyers with precision keyword analysis rather than broad targeting, filtering for purchase intent signals instead of raw traffic volume. This is what drove the 21x ROAS: not more clicks, but the right clicks.