539% impressions & 177% leads via integrated marketing

TVS Motor Indonesia needed to launch a new motorcycle model and boost brand awareness in a highly competitive market. Their previous campaigns ran low-intensity Google Ads with minimal social strategy. They lacked clear audience targeting, creative testing, and a cohesive messaging framework across channels.

The challenge: reach high-intent buyers (searching for motorcycles) while building broader brand consideration via social. Standard agency approaches would cost 2-3x more with slower results.

TVS needed aggressive lead generation - not just impressions - while maintaining efficiency. Their target budget would not sustain a generic, always-on approach; they had to be surgical about spend allocation.

We started with a complete audit of their existing performance (Week 1). Then, we layered three channels: (1) Google Ads, focused on high-intent keywords ("new motorcycle 2024", "buy scooter online"); (2) Meta & TikTok, focused on lifestyle content and audience expansion; (3) influencer seeding - 10 micro-influencers to warm the audience before the heavy paid push.

Week 2-4: Creative testing. We produced 8 hero campaign videos, 24 static ad creatives, and 15 social content pieces. A/B tested continuously to identify winning angles. Week 5-8: scaling. With winning creatives locked, we ramped spend across all channels. Real-time bid optimization and audience refinement.

Week 9-12: lead nurturing. Captured high-intent users into a CRM flow with 3-touch email sequences and retargeting campaigns. By week 8, we had hit the 539% impression lift and 177% lead growth. Dealer visits spiked 35% as qualified leads converted.