Designed to earn trust before it touches anything
Reveliio audits a customer live GA and GTM setup — that means asking for access to systems people are protective of.
Client Snapshot
- Product: Google Analytics audit platform
- Design Challenge: Earning permission before asking for system access
- Navigation: Acquisition, Behaviour, Conversion, Discover
- Visual Identity: Dark theme, signature green — distinct from typical light-mode SaaS
- Result: Consent-first flow, in-app support, no separate help center
The Result
The Problem
Reveliio audits a customer live Google Analytics and Google Tag Manager setup — that means asking for access to systems people are protective of. The design problem was not just usability, it was earning permission before asking for it.
Our Approach
We built permission-first onboarding: "nothing will be changed without your permission" stated up front, not buried in terms of service. Navigation was built around real marketer workflows, with Acquisition, Behaviour, Conversion, and Discover treated as first-class sections.
Support lives embedded in the product itself, a "Need a hand?" prompt next to the setup flow instead of a separate help center. The visual identity stands apart deliberately: a dark theme and signature green, distinct from the typical light-mode SaaS dashboard.
Key Decisions
- Onboarding:Permission-first, stated up front
- Navigation:Acquisition, Behaviour, Conversion, Discover
- Support:Embedded in-product, not separate
- Visual Identity:Dark theme, signature green
Inside the Design System
1. Permission-First Onboarding
"Nothing will be changed without your permission" stated up front, not buried in terms.
2. Workflows as Navigation
Acquisition, Behaviour, Conversion, and Discover treated as first-class navigation sections.
3. Support Embedded in the Product
"Need a hand?" sits next to the setup flow, not in a separate help center.
4. A Visual Identity That Stands Apart
Dark theme and signature green, distinct from typical light-mode SaaS dashboards.
"GTM is Connected confirms the integration worked. Nothing will be changed without your permission removes the fear. Both live before the CTA — consent, stated twice."
— Logitron Design Team
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