4x GMV growth with optimized e-commerce & ads

Whiskers n Paws needed to scale e-commerce operations while expanding into HKTV Mall, a new and unfamiliar marketplace, without letting sales efficiency slip. Growth for its own sake was not the goal; growth at a sustainable cost was.

Product and store pages needed to work harder for organic traffic, while paid campaigns on Google and Facebook needed to reach genuinely high-intent buyers rather than broad pet-owner audiences that would drain budget without converting.

The challenge was running both levers, organic store optimization and paid acquisition, in sync, so neither channel was cannibalizing or outrunning the other as the brand expanded into a new market.

We enhanced store and product pages to be SEO-friendly and highly relevant to how customers actually searched, closing the gap between organic discovery and purchase intent on each platform.

We leveraged onsite marketplace ads to boost traffic and conversions directly within Tokopedia and Shopee, capturing shoppers already in a buying mindset rather than relying solely on external traffic.

In parallel, we activated Google and Facebook campaigns split between prospecting new high-intent buyers and retargeting engaged-but-unconverted visitors. This combination of organic optimization, onsite ads, and offsite prospecting is what drove the 4x GMV growth while cutting operating costs by 5x.